Tuesday, June 28, 2011

P&W is a Dieline Award Winner!!

We are excited to announce that we’ve just won our first Dieline Award for our Fresh & Easy kids cereal.  

The Dieline Awards, launched in 2009, is a worldwide package design competition devoted exclusively to the art of brand packaging. Judged by a panel of industry leaders, winners were chosen in 10 categories from over 800 entries around the world. thedieline.com

The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters.

With a sense of fun we transformed the boxes into individual characters, each one about to guzzle back a bowl of their favorite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack.

“We are very proud of the new Fresh & Easy Kids’ cereals range. There is so much choice within breakfast cereals in the USA, that it can be fairly bewildering for parents who just want to give their children a nutritious start to the day. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a set of designs that not only stand out at the fixture but also use the whole of the pack to add a real sense of fun to compete with the brands, is testament to the insight and ability of our design team.”

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