Throughout the years, packaging has evolved from a information tool to an identifying tool and, at present, is the focal mechanism used by consumers when relating product experience.
Packaging has evolved from a mere functionality of housing a product. It has now become a intricate part of the consumer decision making process. Creating simple and engaging packaging that directly impacts customer loyalty and brand credibility will always be at the forefront of design trends.
Here is a just a few 'trends' for this year:
Hand drawn Typography/Tactile design
This has been around for a year or so and is not planning on going away just yet.
Colours
Pantone has selected 'tangerine tango' as the color of the year for 2012.
LOVE the pantone color of the year, it's so popular they have a makeup range dedicated to TANGERINE TANGO http://www.sephora.com/color-of-the-year-creme-lipstick-tangerine-tango-cream-P307536
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