Organic Branding | Fresh & Easy Neighborhood Market, USA

We have re-designed the organic branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The new branding solution was implemented on their private label packaging, advertising and point of sale materials.

Unique LA Event

               

  

The Venue @ the Historic Barker Hangar

The 2nd Annual Unique LA event in Santa Monica last weekend was the  go to spot for new trends in food, fashion, design, art...you name it, all created from local designers and artists. Corey, the newest addition to the LA office went to the event and came back with a good review. All hand picked, these designers were chosen to exhibit their goods (and passion) to hopefully get some major exposure and new customers. In addition, Unique partners with many non-profits and donates 10% of the ticket sales! Once your in-- not only do you get a free ticket to the Orange County Fair but they have food trucks, free drinks & food samples, silkscreen t-shirts, photo booths, massage center, DIY (do-it-yourself craft booths) and much more! There was far too much to see in a few hours and the venue gets crowded, a good tip is to go in the morning to get the first looks. Unique is still very new, having launched in 2008 the creator, Sonja Rasula's mission is "to bring modern Made-in-America design to the masses, my goals are to help designers and small businesses grow and become sustainable, to support the local economy, and to teach shoppers the value of conscious consumerism." 

A-Z | TRENDS

Throughout the years, packaging has evolved from a information tool to an identifying tool and, at present, is the focal mechanism used by consumers when relating product experience.

Packaging has evolved from a mere functionality of housing a product. It has now become a intricate part of the consumer decision making process. Creating simple and engaging packaging that directly impacts customer loyalty and brand credibility will always be at the forefront of design trends.

Here is a just a few 'trends' for this year:

Hand drawn Typography/Tactile design