Thursday, December 15, 2011

A-Z | Olympic Mascots

As we look forward to London hosting the 2012 Olympics we thought we would take a brief look at the history of the Olympic Mascot. Since the first mascot, Waldi, made its appearance at the 1972 Munich games, the mascot has played an important marketing role as well as trying  to reflect the personally and culture of the host city and country. 

Earlier this year London announced Wenlock, the Olympic mascot and Mandeville, the Paralympic mascot, to the world. These two digital-age characters were created from the last two drops of British steel which was used in the construction of the Olympic Stadium. The Wenlock & Mandeville merchandising has been growing and though there has been some negative press towards these little characters, ultimately they will service the purpose to promote the games.