Friday, October 8, 2010
P&W appointed to gifting brief by Burnt Sugar
Design agency P&W has been selected by confectionery brand Burnt Sugar to design a range of gift packaging as co founders Justine and Colin Cather look to raise the brand’s profile in the gifting and sharing arena. Part-owned by distributors Petty Wood and Co, the Burnt Sugar product range, which has listings in Waitrose includes fudge, caramels and honeycomb available in 110g packs. With the continued growth of home entertainment and consumer interest in nostalgic and “comfort” treats, the new gifting range will be targeted at less formal gifting occasions such as dinner parties and Big Nights In.
Commenting on the appointment, P&W Founding Partner Adrian Whitefoord said:
“With the rise in interest in good old-fashioned indulgence, there is an opportunity in the gifting market to occupy a niche for unpretentious treats that show a bit more imagination and personality than a bottle of wine or box of chocolates. We are delighted to be working with Burnt Sugar on this project, which could provide the brand with significant new opportunities. We have always enjoyed working with entrepreneurs who have a genuine passion for their products, and Justine certainly comes into that category.”