A-Z | Kinder

P&W have had the pleasure of working with Ferrero for over three years now. During this time we have developed a brilliant relationship with them and we have been had the privilege to work on fantastic projects across their entire confectionary range.

This year Ferrero is launching a multi million pound media campaign to boost brand awareness and escape the ‘foreign’ stereotype that is sometimes felt across its chocolate ranges. This is a very exciting period for the brand and we are helping to support their efforts as they aim to attract new consumers to try their delicious range of very successful treats.

Below are some quick snapshots and short descriptions of what you may have seen from some of the product ranges in the last 3 years since we have had the pleasure of working with them:

Kinder Surprise

Has featured top movie partnerships and innovative toys of best-loved children’s characters such as Shrek, Ice Age and Pixar’s latest film, Rio. The brand logo has had a bit of a makeover and now appears much stronger across POS and packaging with boosted colours and a beveled 3D effect.

Kinder Bueno

Have run exciting competitions in partnership with big names such as Warner Brothers and its Sex and the City 2 promotion offered their customers a fabulous night out in the capital to celebrate the release of the new film. It is a very exciting time for Bueno as it has stood firm against the competition from Twix Fino and KitKat Senses as well as other big players in the confectionary market. The new media campaign will be a great way to celebrate its success and invite new customers to try it.

Kinder Chocolate

In 2005 the identity of the original Kinder Kid was revealed as that of Guenter Euringer from Munich, smashing rumors that his image was simply drawn or made up. Soon after revealing his identity, Father of two, Guenter released his autobiography The Chocolate Kid’ which shared his life story of what it was like to be one of the most famous faces in Germany and 

then the rest of the world after his picture was taken in 1973. 

In 2010, Kinder launched its ‘New Face of Kinder’ competition for which kids from England and Ireland competed to become one of the new 5 kinder kids and appear on the front of chocolate packs for a year. Contestants were asked to send in a photo of themselves along with a quote to show an insight into their personality. There were thousand of young hopefuls and the competition was such a success that it has just finished its second year.

Kinder Seasonal 

Has seen a new illustrative style which translates across their spring / summer products and them easily adjusts to their autumn / winter products. Last Easter also saw the release of their brand new product – Kinder mini eggs! (for which we designed the packaging)

The first installment of the new media campaign can now be seen on our television screens as the advertisements have taken on a much bigger family feel and feature innovative, futuristic toys for both boys and girls alike. If you haven’t seen the adverts already then take a look at the youtube clips below:

We wish Ferrero all the best in their latest push and look forward 
to working with them for many more years to come.

P&W is a Dieline Award Winner!!

We are excited to announce that we’ve just won our first Dieline Award for our Fresh & Easy kids cereal.  

 

“The Dieline Awards, launched in 2009, is a worldwide package design competition devoted exclusively to the art of brand packaging. Judged by a panel of industry leaders, winners were chosen in 10 categories from over 800 entries around the world. ” thedieline.com

The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters.

With a sense of fun we transformed the boxes into individual characters, each one about to guzzle back a bowl of their favorite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack.

“We are very proud of the new Fresh & Easy Kids’ cereals range. There is so much choice within breakfast cereals in the USA, that it can be fairly bewildering for parents who just want to give their children a nutritious start to the day. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a set of designs that not only stand out at the fixture but also use the whole of the pack to add a real sense of fun to compete with the brands, is testament to the insight and ability of our design team.”

 

A-Z | Japanese Innovations

Combining style, function and in some cases humour, Japan has been leading the way in product design for many years.  

We at P&W have a close connection with the Japanese market through our work with Seicomart and are always looking out for new and classic packaging and product design for inspiration. 

Paper hook created by Torafu Architects, is an ingeniously simple yet fun design. The paper tape becomes firm enough to work as wall hooks when wet and dried. 
Source information - http://torafu.com/works/tap

When style and function work in harmony. D-bros created a series of 'watering cans' from flat plastic sheets which in turn can be used a plant vase.  

Source information from http://jpdesign.org/

H-concept released a product named 'Akanbe', which is a Japanese facial expression that makes fun of others. The 'Akanbe', designed by Takashi Hojo, is made from felt and sturdier enough to use as a magazine or storage holder 

Source information http://jpdesign.org

Torafu Architects of Tokyo designed the 'Air Vase", a paper container that can be stretched into a vase, plate or bowl. The 'Air Vase' comes as a perforated flat disc that allows the user to pull up each side into the preferred shape. As the paper is a different colour on each side the vases appear to change colour when viewed from various angles.

Source information - http://torafu.com

Deliciously inventive notepad designed by Masashi Tentaku, which would brighten up any work desk. A tree twig is used as the stem of the notepad and is sold with netting to create the realistic fruit look. The only downside is that you would not want to ruin such a beautiful design by using them!

Source information http://picocool.com/

A-Z | Wedding Bells

As the UK celebrates the Royal Wedding of Prince William and Kate Middleton today, 

we decided to honour this special occasion by looking at what the high street can 

offer in the way for Royal Wedding packaging. So get out the bunting and enjoy... 

The old good British pie gets a makeover for the big day from pieminister.

Marks & Spencers charming commemorative biscuit tins - 

handy later to put your Royal Wedding memorabilia in.

Hearts & kisses for the newly weds.

Schweppes raise a glass to Will & Kate.

The icing on the cake from Tate & Lyle.

A-Z | Vintage inspired type

Wayne Hemingway, designer, launched a new vintage inspired typographic print exhibition on April 19th at Green & Fay, Islington, London.

 © Vintage By Hemingway

The retro typography was hunted from Hemingway's 'Land of the Lost Archive' the world's largest archive of 20th century pop culture.

 © Vintage By Hemingway

From the big and bold to the monochromatic, his work is a mix of classic designs handpicked from the past 30 years.

© Vintage By Hemingway

Wayne Hemingway comments "The history of typography is rich and often well-documented but most of these prints have never been published before, so enjoy a rare bit of design history." Hemingway's posters are available to buy from East End Prints View/buy your prints here

 © Vintage By Hemingway

The print collection begins the countdown to Vintage at Southbank Festival in July, influenced by the 1951 Festival of Britain. 

See Wayne in the video preview below:

 Vintage at Southbank from JAM Flicks on Vimeo.

Earth Day 2011

A perfect choice for Earth Day- 22 April 2011!

We have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.

The paper goods are made from 100% recycled paper with 80% post consumer waste and whitened without chlorine. They are also uniquely packaged in a plastic outer wrap, which expires in 12-18 months, eliminating any contribution to landfill.

The cleaners are made from a plant based formula, free from phosphates, dyes and perfumes, they are pH neutral, biodegradable and scented with essential oils.

“The target consumer would be making a conscious effort to buy green products so creating a brand look that was iconic, strong and clear was very important to us. We wanted the design to have a friendly and approachable look and feel, taking cues from nature and plants. We created a hand drawn logo that looks organic and has a unique personality. We also needed to ensure that the product would be clearly visible on shelf and the branding reflects the benefits of the product.“  

see our work featured on www.thedieline.com 

Studio Help Japan Day

On 23rd March we had a HELP JAPAN DAY in the studio. Akiko, our very own Japanese designer, organised various events for the studio to partake in during the day to help raise money for the British Red Cross Tsunami Appeal.

During lunch Akiko gave the studio a quick lesson on Japanese calligraphy followed by an evening of Gyoza (dumplings) and Yakiniku (Japanese BBQ) cooking washed down with a few bottles of Japanese beer. Even a pair of Japanese school girl socks were auctioned off, after a flurry of bids Adrian won the prized socks!

The studio collectively raised £380 from the day. If you too would like to donate to the Japan Tsunami Appeal please go to http://www.redcross.org.uk/japantsunami

Akiko showing Laura the art of Japanese calligraphy

Rachel, Vicky (hiding!) and Mel proudly show off their Japanese calligraphy

Team work with Akiko, Vicky, Jamie and Graham preparing the dumplings

Gyoza dumplings P&W style!