Thursday, November 17, 2011

P&W wins Design Excellence Award

We are excited to announce that we’ve just won a Design Excellence Award for our Tesco Finest Italian Ready Meals.

 The PLBuyer Design Excellence Awards is an exciting new awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer


We knew that the design solution had to work very hard to ooze quality and appetite appeal equally strongly across the whole range of dishes.  The designs succeeded in delivering a consistent range look and feel in keeping with the Finest brand protocols so there is no doubt that this is a premium range of Italian dishes. In addition delivering food seduction both through high quality meticulously crafted food photography and in the selection of copy emphasizing the authenticity of the recipe and the ingredients.

We were also finalists for the following projects with our work on display at the PLMA trade show:

Fresh & Easy Kids cereals
Fresh & Easy Green Things Eco range
Tesco Tapas
Tesco Essentials

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