Friday, September 30, 2011

P&W is a Double Pentaward Winner!!

We are excited to announce that we’ve just won 2 design awards for our work with Fresh & Easy Neighborhood Market.   

 A prestigious awards program dedicated exclusively to Packaging Design, judged and awarded by an international panel composed of 12 packaging design professionals” 

“In a heavily branded sector such as cookies, we needed the design to be strong and eye catching on shelf. We felt that our solution was bold and had the personality to compete in category and appeal to customers of all age groups."
“We felt this traditional product should be brought up to date with a contemporary design. Just because it doesn’t contain alcohol, doesn’t mean it shouldn’t compete as well as a wine label would. The addition of gold foil on the label ties in with the gold foil on the neck wrap, giving it that elegant touch. Our solution makes it perfect to bring to a party or for gifting. ”

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