P&W wins 2 Design Excellence Awards

We are excited to announce that we’ve just won 2 Design Excellence Awards for our Tesco Spanish Juice and our Fresh & Easy Italian sodas.

 “The PLBuyer Design Excellence Awards is an exciting awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer

We were also finalists for the following projects with our work on display at the PLMA trade show in Chicago:

Fresh & Easy Plastics Range

Fresh & Easy Kitchen TO GO Range

                Tesco Spanish Orange Juice                                                       Fresh & Easy Italian Soda

P&W wins Silver Pentaward

We are excited to announce that we’ve just won a Silver Pentaward for our Tesco Spanish Orange Juice range.

 “A prestigious awards program dedicated exclusively to Packaging Design, judged and awarded by an international panel composed of 12 packaging design professionals” 

The goal was to create a design solution that stood out amongst other ordinary orange juice, an eye catching and unique solution for this specialty juice. Orange juice is a crowded category, complex and difficult to shop, for a specialty juice to thrive it needs to be identifiable on shelf.

The design reflects the origin of the oranges whilst keeping it light hearted and distinctive from the array of other orange juices in the fixture – the idea of the Matador was used to create an iconic symbol - integrating the photographic orange within the illustrations for a sense of fun and still differentiating between the smooth and with bits orange juice varieties. It also had to have the ability to communicate strongly within the juice category, which is all about refreshment and flavor.

"We think the highly creative solution is eye catching and distinctive, the design wraps around the pack truly bringing the character to life “ –P&W

Spanish Orange Juice | Tesco

We have designed the Spanish Orange Juice range. The new design was implemented on Tesco's own brand packaging across 2 varieties.

Kitchen TO GO | Fresh & Easy Neighborhood Market

 We have designed the Kitchen TO GO branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The new branding solution was implemented on their private label packaging, advertising and point of sale materials.

Organic Branding | Fresh & Easy Neighborhood Market, USA

We have re-designed the organic branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The new branding solution was implemented on their private label packaging, advertising and point of sale materials.

A-Z | Trophy

We are excited to announce that we’ve just won our first DBA Effectiveness Award for our work with 
Fresh & Easy Neighborhood Market, USA. 

“The best design work is accountable, delivering both creatively and commercially. That's the very essence of effective design.  It’s the only award scheme that uses commercial data as a key judging criteria” 
(Design Business Association)