P&W wins 2 Design Excellence Awards

We are excited to announce that we’ve just won 2 Design Excellence Awards for our Tesco Spanish Juice and our Fresh & Easy Italian sodas.

 “The PLBuyer Design Excellence Awards is an exciting awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer

We were also finalists for the following projects with our work on display at the PLMA trade show in Chicago:

Fresh & Easy Plastics Range

Fresh & Easy Kitchen TO GO Range

                Tesco Spanish Orange Juice                                                       Fresh & Easy Italian Soda

A-Z | Giving back

P&W LA were invited to volunteer with Fresh and Easy “Fighting hunger & giving hope” at the Los Angeles Regional Food Bank
 

P&W is a Double Pentaward Winner!!

We are excited to announce that we’ve just won 2 design awards for our work with Fresh & Easy Neighborhood Market.   

 “A prestigious awards program dedicated exclusively to Packaging Design, judged and awarded by an international panel composed of 12 packaging design professionals” 

Earth Day 2011

A perfect choice for Earth Day- 22 April 2011!

We have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.

The paper goods are made from 100% recycled paper with 80% post consumer waste and whitened without chlorine. They are also uniquely packaged in a plastic outer wrap, which expires in 12-18 months, eliminating any contribution to landfill.

The cleaners are made from a plant based formula, free from phosphates, dyes and perfumes, they are pH neutral, biodegradable and scented with essential oils.

“The target consumer would be making a conscious effort to buy green products so creating a brand look that was iconic, strong and clear was very important to us. We wanted the design to have a friendly and approachable look and feel, taking cues from nature and plants. We created a hand drawn logo that looks organic and has a unique personality. We also needed to ensure that the product would be clearly visible on shelf and the branding reflects the benefits of the product.“  

see our work featured on www.thedieline.com 

A-Z | Trophy

We are excited to announce that we’ve just won our first DBA Effectiveness Award for our work with 
Fresh & Easy Neighborhood Market, USA. 

“The best design work is accountable, delivering both creatively and commercially. That's the very essence of effective design.  It’s the only award scheme that uses commercial data as a key judging criteria” 
(Design Business Association)

Premium Belgian Cookies | Fresh & Easy Neighborhood Market, USA

We have designed a range of premium imported Belgian cookies for Tesco’s US chain Fresh & Easy Neighborhood Market. These imported cookies are covered in rich Belgian chocolate with various fillings such as coconut, caramel, hazelnut and orange.

The dark luxurious photography screams indulgence whilst ensuring the product is the hero of the pack. The photography is enhanced with a backdrop of its ingredients communicating high quality. Premium cues are delivered through minimal contemporary type in zingy colors balanced with a warm metallic silver for a luxury boost.
 



“The design treatment required for this range was that of indulgence. These products were selected as best in class and we feel our design communicated that with elegance. Merchandised in store, these would be identifiable as a top tier choice with the dark background blocking them out as a group and the matt varnish eliminating any glare from store lighting. The design solution utilizes the entire pack showcasing the cookies and through romance copy, describes what makes these the finest choice”.

Plantain Snack | Fresh & Easy Neighborhood Market, USA

We have designed Plantain chip packaging for Fresh & Easy, which lauched in stores this week. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip.

Containing only three ingredients, Plantains, Sunflower Oil and Salt, this simple snack is free of artificial ingredients, unlike the leading chip brands. We decided to emphasize the simplicity through a clean honest design solution. The hand-painted playful typography and exotic shades of green applied to a wood-textured background helped us to achieve a design suggestive of a tropical fruit stand. Offering this unique product in an appropriately skinny bag will hopefully peak the interest of consumers, and secure it’s spot as a highly marketable item.

“The unusual nature of plantain crisps required a novel design treatment that would differentiate it from more conventional snacking products, while giving strong provenance cues. We were really pleased with the solution, which is simple, original and eye catching. The structure of the design offers plenty of scope for range extensions if it is decided to expand into flavored SKUs”.

Around the world simmer sauce- Fresh & Easy Neighborhood Market USA

We have designed a range of cooking sauces for Fresh & Easy. Inspired by recipes from around the world, the range offers diverse and authentic sauces, perfect for introducing the inexperienced chef to easy ethnic cuisine. The vivid imagery and design details make each pack unique, allowing you to travel the world without leaving the kitchen!

The design emphasizes the use of quality ingredients through colorful ingredients based photography. By using a crystal label on an elegant glass jar; we convey honesty and belief in the product allowing the consumer to see the sauce they are purchasing. Incorporating hits of silver metallic, bright color combinations and easy-to-follow 1,2,3, cooking instructions on the back, the results are a product that will be a strong competitor within a small but growing category.

“We are very proud of the new Fresh & Easy Simmer Sauce range. This is a fairly new category in the USA, so it was important to convey the convenience and ease of cooking using a simple 3 step process on the back. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a elegant solution that not only stands out at the fixture but also uses the whole of the pack to communicate the quality of ingredients and ease of use, is testament to the insight and ability of our design team.”