We are excited to announce that we’ve just won a Silver Pentaward for our Tesco Spanish Orange Juice range.
“A
prestigious awards program dedicated exclusively to Packaging Design,
judged and awarded by an international panel composed of 12 packaging
design professionals”
The goal was to create a design solution that stood out amongst
other ordinary orange juice, an eye catching and unique solution for this
specialty juice. Orange juice is a crowded category, complex and difficult to
shop, for a specialty juice to thrive it needs to be identifiable on shelf.
The design reflects the
origin of the oranges whilst keeping it light hearted and distinctive from the
array of other orange juices in the fixture – the idea of the Matador was used
to create an iconic symbol - integrating the photographic orange within the
illustrations for a sense of fun and still differentiating between the smooth
and with bits orange juice varieties. It also had to have the ability to
communicate strongly within the juice category, which is all about refreshment
and flavor.
"We think the highly creative solution is eye catching and
distinctive, the design wraps around the pack truly bringing the character to
life “ –P&W
