We have designed the Spanish
Orange Juice range. The new design
was implemented on Tesco's own brand packaging across 2 varieties.
The design reflects the
origin of the oranges whilst keeping it light hearted and distinctive from the
array of other orange juices in the fixture – the idea of the Matador was used
to create an iconic symbol - integrating the photographic orange within the
illustrations for a sense of fun and still differentiating between the smooth
and with bits orange juice varieties.
"We think the highly creative solution is eye catching and
distinctive, the design wraps around the pack truly bringing the character to
life “
Very nice.
ReplyDeletethanks Lee!!!
ReplyDeleteHelllo mate nice post
ReplyDelete