Friday, February 18, 2011

A-Z | Trophy

We are excited to announce that we’ve just won our first DBA Effectiveness Award for our work with 
Fresh & Easy Neighborhood Market, USA. 


“The best design work is accountable, delivering both creatively and commercially. That's the very essence of effective design.  It’s the only award scheme that uses commercial data as a key judging criteria” 
(Design Business Association)

Tuesday, February 15, 2011

A-Z | Street Stencils

Candy Chang is a unique mix of graphic designer, urban planner, and architect with an ultimate goal of improving local communities with her environmental designs. 
She is known for street stenciling public spaces with thought-provoking messages, maps, and other helpful graphics. Her project called Sidewalk Psychiatry, was designed to prompt pedestrians to "do a little self-reflecting in transit". 

On the pavement of New York City, she stenciled questions such as "Do you think that went well?" and "Does she know how you feel?" with temporary spray chalk.  
On Governors Island in New York City, she used the same stenciling process to bring both entertaining and important historical facts to the sidewalks.

 

In Chinatown you will find a stencil design on the sidewalk that reads "This would be a nice place for a tree". This was her contribution to the "new MillionTreesNYC program, where they are aiming to plant one million new trees in the next decade".
She proposed a navigation system for the Brooklyn Bridge as the area is difficult to navigate for visitors and tourists. Her simple graphics would make the tourist hot spot a fun place to explore.

Thursday, February 10, 2011

A-Z | Inspires




Jonathan Adler is a colorful thinker and interior innovator. Design comes in all sizes, shapes and colors in this case it comes as a prescription. “My Prescription for Anti-Depressive Living” By Jonathan Adler.

 
In the book Jonathan boastsLayer, layer, layer. Unexpected touches are the soul of the MAXIMALIST HOME: A painting hung on a bookcase, a chandelier in a closet, a brass lion’s-head door knocker in a modern apartment.” 

 

Having things in your home that brighten your mood and make you smile should be a way of life.


Love or hate the things he creates, he truly inspires his followers to enjoy and embrace the things they love and encourages them to bring them into their homes and showcase them! 


Adler inspires people to embrace their own style through his beautifully kitschy styled rooms and in your face glam-fab accessories.

 
Giraffe Lamps- High fired stoneware with a matte white glaze and hand made paper shade

  

Some exclusive items for Barnes & Noble, typographic umbrella.


Tuesday, November 30, 2010

P&W Los Angeles | Noah's Ark Exhibit


Noah’s Ark is a wooden ark exhibit inspired by the ancient flood story, filled with hand crafted animals constructed from recycled materials and everyday items such as bicycle parts, bottle caps, mop heads, rear view mirrors.

The whole area is interactive with life sized puppets, places to climb, explore, play and learn.

Storms can be created, thunder, wind and rain using instruments and mechanical sound devices. There is even a rainbow projected onto the back wall.

Some of our favs:

Lyndsay: Flamingo made from handbags, combs and spools of thread


Danielle: Stag made from a tractor seat and pitch forks for antlers


Heather: Crocodile made from a violin case


Zebra made from keyboard and air conditioning drums


Polar bear made from bath tub, bucket and plumbing foam


Owl made from fans and a spring

Wednesday, November 10, 2010

Premium Belgian Cookies | Fresh & Easy Neighborhood Market, USA

We have designed a range of premium imported Belgian cookies for Tesco’s US chain Fresh & Easy Neighborhood Market. These imported cookies are covered in rich Belgian chocolate with various fillings such as coconut, caramel, hazelnut and orange.

The dark luxurious photography screams indulgence whilst ensuring the product is the hero of the pack. The photography is enhanced with a backdrop of its ingredients communicating high quality. Premium cues are delivered through minimal contemporary type in zingy colors balanced with a warm metallic silver for a luxury boost.
 




“The design treatment required for this range was that of indulgence. These products were selected as best in class and we feel our design communicated that with elegance. Merchandised in store, these would be identifiable as a top tier choice with the dark background blocking them out as a group and the matt varnish eliminating any glare from store lighting. The design solution utilizes the entire pack showcasing the cookies and through romance copy, describes what makes these the finest choice”.

Wednesday, November 3, 2010

P&W Los Angeles | 1000 Journals Project




The project was launched 10 years ago by Brian Singer, a San Francisco designer, he sent blank journals with cover designs by a variety of emerging and well-known artists into the world with an open invitation to add writing, art, poetry, and musings to each journal and pass it along.


The journals have traveled by air, sea, and land throughout the US and 40 other countries. 15 of the returned journals were on display at the Skirball cultural center in LA.


This art form is a complicated combination of urban graffiti, rude bathroom wall musings, deep confessions, poetry and enlightening philosophy.


Our thoughts:


Lyndsay:

  • amusing
  • reading ‘between’ the lines in every sense of the word
  • legal and seemingly structured new age graffiti

Danielle:

  • unique
  • inspiring to see people’s creativity
  • relevant- I found an entry from London & an entry about Lomography

Heather:
  • impressed with the variety of cities the journals traveled to
  • organized chaos
  • found the "confession-type" entries to be the most entertaining/interesting