A-Z | University Branding

It has taken a while for branding to seep into the world of higher education but over recent years, because of increased competition in the sector many universities and colleges have begun to re-vamp their branding so that it communicates their unique attributes more effectively and attracts students and staff.

A-Z | TRENDS

Throughout the years, packaging has evolved from a information tool to an identifying tool and, at present, is the focal mechanism used by consumers when relating product experience.

Packaging has evolved from a mere functionality of housing a product. It has now become a intricate part of the consumer decision making process. Creating simple and engaging packaging that directly impacts customer loyalty and brand credibility will always be at the forefront of design trends.

Here is a just a few 'trends' for this year:

Hand drawn Typography/Tactile design

A-Z | STAR HU

Vicky from the London office recently went to Paris to help a friend at ParisFashion Week exhibiting her label ‘Star Hu’ www.starhu.com in the Vendome luxury show a high end womenswear exhibition In ‘up and coming designers’ one of the many exhibitions happening across PFW.

The Vendome luxury show is held at one of Paris’s most prestigious 5 star hotels Le Meurice, also know as the hotel of Kings. The hotel is set on the riverside overlooking the Concorde and the Eiffel tower, a truly stunning setting for such a glamorous event.

Olympic Stadium

 Rachel, our Studio Manager, had the opportunity over the weekend to visit 

the new Olympic Stadium. This was the first time the public could 
visit the stadium as part of the National Lottery Park Run

http://nationallotteryrun.com/EventInfo/EventDay.aspx

Below are Rachel's photos to get us ready for the main event this summer...

A-Z | RAARR exhibition

The RAARR exhibition (pronounced RAAARRRGHHHH!) is an exhibition of 22 commissioned drawings of animals by some of the worlds leading illustrators. The twist… they weren’t aloud to draw the head or face; instead this was the job of 22 school children. The young felt-tip wielding children added their own personal touch to the illustrations by adding heads, colours, limbs and anything else they could imagine.

The result of this unique and intriguing project can be seen below....

A-Z | Quentin Blake

A new exhibition at the Foundling Museum showcases recent work of one of Britain’s most successful and best loved illustrators, Quentin Blake.

The Exhibition showcases over 60 works commissioned by 4 hospitals. Blake’s aim was to create work that would make being in or visiting hospital a “less alien” and more of a normal experience. “What I have tried to include is a certain amount of detail, some interesting activities, and some suggestions of the little drama of relationships, so that the viewers - especially any who have to wait - may feel the desire to go on looking and perhaps even 

to speculate about the stories happening in front of them."

The illustrations are in 4 separate hospitals and took 5 years to complete. The first was Planet Zog for The Alexandra Avenue Health and Social Care Centre in South Harrow. This hospital cares for young children so Blake wanted to create an alien planet to fit the alien feel of going to the hospital. Blake cheekily reversed the roles of doctors and aliens to make the patients and visitors feel more at ease with going to the hospital and maybe seeing the doctors in a different more fun light.

We would like to introduce our two new members of staff - James and Michelle. Both James and Michelle have started this exciting new year as part of our creative team and bring their own individual expertise, experience and enthusiasm to the company. We hope you enjoy working with them as much as we do!

James Randall - Designer

“I have embraced the design world with open arms now for over 10 years now and worked upon a wide variety of clients in this time including Ferrero, Mars, Burton Biscuits, Citi Bank and Hilton Hotels. I am looking forward to bringing this knowledge to P&W over the coming years.

In my respite I enjoy throwing myself off the sides of mountains on my bike or on a snowboard.

I enjoy travelling the world, rich foods and am growing a odd fascination with speciality coffee...”