P&Wig Day

Things got a little spooky today in our Los Angeles studio. Halloween is such a big holiday here in the US - costumes aren't just for kids! So we thought we'd give our UK studio a good scare by wearing ridiculous wigs during the morning Skype call. Pretty terrifying right?

HAPPY HALLOWEEN FROM TEAM P&W

A-Z | TRENDS

Throughout the years, packaging has evolved from a information tool to an identifying tool and, at present, is the focal mechanism used by consumers when relating product experience.

Packaging has evolved from a mere functionality of housing a product. It has now become a intricate part of the consumer decision making process. Creating simple and engaging packaging that directly impacts customer loyalty and brand credibility will always be at the forefront of design trends.

Here is a just a few 'trends' for this year:

Hand drawn Typography/Tactile design