We have designed the seasonal branding for
Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution
was implemented on their private label packaging, advertising and point of sale
materials, including a holiday guide/brochure and supporting website.
The
holiday packaging range spans all categories impulse, grocery, bakery, dairy,
meat and frozen. A palette of colors was chosen to cover the entire holiday
season, implemented through the striped background. The use of bright,
eye-catching colors expresses the fact that these are seasonal (out of the
norm) offerings. Oranges and purple for fall/Halloween/thanksgiving and red and
green for winter/Christmas, the additional colors used on impulse and gifting
items to round out the color scheme.
Handcrafted scrolls contain fun holiday and celebratory
illustrations. Large windows showcase the products where possible and deliver
freshness.
"We wanted to create a colorful and enticing range of
products that have a gift wrapped feel but still appear fresh and foodie. The
hand drawn holding device and background textures help drive a bespoke handmade
feeling to the range, whilst the hand sketched icons re-enforce the seasonal
message without shouting about it. We hope the range comes across as fun, fresh
and an alternative to the predictable preconceptions of what holiday packaging
should look like, however, still retaining the all important added value cues
you would expect from a holiday range."
We are excited to announce that we’ve just won a Design Excellence Award for our Tesco Finest Italian Ready Meals.
“The PLBuyer Design Excellence Awards is an exciting new awards
program developed by PLBuyer – the #1 media brand serving the private label
industry – aimed to recognize the very best in private label package design.
The PLBuyer Design Excellence Awards was judged by a distinguished panel of
package design professionals.” PLBuyer
Founded in 1837, Chicago is famous for a few things; having some of the world’s first skyscrapers, the treasured Chicago River and the Magnificent mile.
In 1909 Chicago's great city planner and famed architect Daniel H. Burnham proposed 'The plan of Chicago' which laid out plans for the future of the city and in 1920 the Magnificent mile was constructed.
Chicago's Magnificent Mile (a portion of Michigan Avenue extending from the River to Oak Street) is internationally recognized as a world-renown destination. It is home to shops, restaurants, museums, hotels and several prestigious and historical buildings and attracts more than 22 million visitors annually!Library of Congress Prints and Photographs Reproduction #LC-USZ62-36686
John Hancock Building (completed 1969), Wrigley Building (built 1920), Trump Tower (completed 2009)
We are excited to announce that we’ve just won 2 design awards for our work with Fresh & Easy Neighborhood Market.
“A prestigious awards program dedicated exclusively to Packaging Design, judged and awarded by an international panel composed of 12 packaging design professionals”
Our very own Nicola is an avid lomographer in her spare time, so we thought it was suitable for to write a piece for “L”.
Lomography began with a fateful encounter in the early 1990s. Igniting a new style of artistic experimental photography that we now know as Lomography! http://www.lomography.com
Since getting my first camera a Holga 120CFN Medium format camera back in 2009, my collection has rapidly grown to about 16, you could say that I’m hooked!
Making the most of my creativity outside of work has broadened my horizons, I’ve started to see things differently and it’s really inspired me. When taking a photograph I want it to be impactful and have a meaning behind it. It’s so easy nowadays to snap away on your digital camera or iphone (as that’s now the no1 choice of camera on flickr!). Bring back the experimentation of film, the excitement of not seeing your what you’ve taken straight away, waiting for your developed films to come back, and even more for me...scanning each one in myself.
Earlier this year I had a whirlwind 24h trip to Paris, I had one mission, to take as many photos as possible, and look at Paris in a different way, taking iconic landmarks and putting my spin on them...
Then back in May I was lucky enough to go on a once in a lifetime fly drive to Florida, taking in a 800 mile trip including St Petes, Key West and Miami, oh and a sneaky trip to New York... it had to be done.
These are one of a kind, can never be replicated shots.... that’s what I love about lomography, and I hope to inspire you. I’ve also started a monthly free online mag book for avid lomography fans if you fancy checking it out lomolovers vol.1
P&W have had the pleasure of working with Ferrero for over three years now. During this time we have developed a brilliant relationship with them and we have been had the privilege to work on fantastic projects across their entire confectionary range.
This year Ferrero is launching a multi million pound media campaign to boost brand awareness and escape the ‘foreign’ stereotype that is sometimes felt across its chocolate ranges. This is a very exciting period for the brand and we are helping to support their efforts as they aim to attract new consumers to try their delicious range of very successful treats.
Below are some quick snapshots and short descriptions of what you may have seen from some of the product ranges in the last 3 years since we have had the pleasure of working with them:
Kinder Surprise
Has featured top movie partnerships and innovative toys of best-loved children’s characters such as Shrek, Ice Age and Pixar’s latest film, Rio. The brand logo has had a bit of a makeover and now appears much stronger across POS and packaging with boosted colours and a beveled 3D effect.
Kinder Bueno
Have run exciting competitions in partnership with big names such as Warner Brothers and its Sex and the City 2 promotion offered their customers a fabulous night out in the capital to celebrate the release of the new film. It is a very exciting time for Bueno as it has stood firm against the competition from Twix Fino and KitKat Senses as well as other big players in the confectionary market. The new media campaign will be a great way to celebrate its success and invite new customers to try it.
Kinder Chocolate
In 2005 the identity of the original Kinder Kid was revealed as that of Guenter Euringer from Munich, smashing rumors that his image was simply drawn or made up. Soon after revealing his identity, Father of two, Guenter released his autobiography The Chocolate Kid’ which shared his life story of what it was like to be one of the most famous faces in Germany and
then the rest of the world after his picture was taken in 1973.
In 2010, Kinder launched its ‘New Face of Kinder’ competition for which kids from England and Ireland competed to become one of the new 5 kinder kids and appear on the front of chocolate packs for a year. Contestants were asked to send in a photo of themselves along with a quote to show an insight into their personality. There were thousand of young hopefuls and the competition was such a success that it has just finished its second year.
Kinder Seasonal
Has seen a new illustrative style which translates across their spring / summer products and them easily adjusts to their autumn / winter products. Last Easter also saw the release of their brand new product – Kinder mini eggs! (for which we designed the packaging)
The first installment of the new media campaign can now be seen on our television screens as the advertisements have taken on a much bigger family feel and feature innovative, futuristic toys for both boys and girls alike. If you haven’t seen the adverts already then take a look at the youtube clips below:
We wish Ferrero all the best in their latest push and look forward to working with them for many more years to come.
