P&W wins 2 Design Excellence Awards

We are excited to announce that we’ve just won 2 Design Excellence Awards for our Tesco Spanish Juice and our Fresh & Easy Italian sodas.

 “The PLBuyer Design Excellence Awards is an exciting awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer

We were also finalists for the following projects with our work on display at the PLMA trade show in Chicago:

Fresh & Easy Plastics Range

Fresh & Easy Kitchen TO GO Range

                Tesco Spanish Orange Juice                                                       Fresh & Easy Italian Soda

Photography 101

Over the summer Heather and I (Danielle) took a photography class at the Manhattan Beach Art Department to refresh our skills. We went once a week for 8 weeks and learned some valuable lessons from our teacher Brian, who happens to be a very experienced and famous toy photographer. 

The casual environment made it a relaxed and comfortable learning experience, which we loved! Over 8 weeks, with our digital cameras set to manual, we learned how to:

1. Explore depth of field using aperture/f-stop (shallow vs. deep)

2. Use shutter speed to control light and introduce blur 

3. Adjust ISO settings

4. Read and measure light

5. Shoot with strobe and flash

6. Determine color/white balance (shooting in artificial light, daylight, tungsten, etc.)

Meet our teacher, Brian. See his work here

Shallow Depth of Field Exercise - Inside Classroom vs. Outside

Practicing the "panning technique" - We chased each other around the classroom
for about 30 minutes! 

Over Exposed Heather vs. Under Exposed Heather - I adjusted my strobe settings 

to get the perfect exposure.

Experimenting with Studio Lights