Studio 2011 Christmas Card

MERRY CHRISTMAS FROM ALL AT P&W DESIGN

A-Z | Olympic Mascots

As we look forward to London hosting the 2012 Olympics we thought we would take a brief look at the history of the Olympic Mascot. Since the first mascot, Waldi, made its appearance at the 1972 Munich games, the mascot has played an important marketing role as well as trying  to reflect the personally and culture of the host city and country. 

Earlier this year London announced Wenlock, the Olympic mascot and Mandeville, the Paralympic mascot, to the world. These two digital-age characters were created from the last two drops of British steel which was used in the construction of the Olympic Stadium. The Wenlock & Mandeville merchandising has been growing and though there has been some negative press towards these little characters, ultimately they will service the purpose to promote the games.

Holiday Range | Fresh & Easy Neighborhood Market

We have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.

The holiday packaging range spans all categories impulse, grocery, bakery, dairy, meat and frozen. A palette of colors was chosen to cover the entire holiday season, implemented through the striped background. The use of bright, eye-catching colors expresses the fact that these are seasonal (out of the norm) offerings. Oranges and purple for fall/Halloween/thanksgiving and red and green for winter/Christmas, the additional colors used on impulse and gifting items to round out the color scheme.

 Handcrafted scrolls contain fun holiday and celebratory illustrations. Large windows showcase the products where possible and deliver freshness.

 "We wanted to create a colorful and enticing range of products that have a gift wrapped feel but still appear fresh and foodie. The hand drawn holding device and background textures help drive a bespoke handmade feeling to the range, whilst the hand sketched icons re-enforce the seasonal message without shouting about it. We hope the range comes across as fun, fresh and an alternative to the predictable preconceptions of what holiday packaging should look like, however, still retaining the all important added value cues you would expect from a holiday range." 

A-Z | Giving back

P&W LA were invited to volunteer with Fresh and Easy “Fighting hunger & giving hope” at the Los Angeles Regional Food Bank
 

P&W wins Design Excellence Award

We are excited to announce that we’ve just won a Design Excellence Award for our Tesco Finest Italian Ready Meals.

 “The PLBuyer Design Excellence Awards is an exciting new awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer

 

A-Z | Chicago Architecture

Founded in 1837, Chicago is famous for a few things; having some of the world’s first skyscrapers, the treasured Chicago River and the Magnificent mile.

In 1909 Chicago's great city planner and famed architect Daniel H. Burnham proposed 'The plan of Chicago' which laid out plans for the future of the city and in 1920 the Magnificent mile was constructed. 

 Chicago's Magnificent Mile  (a portion of Michigan Avenue extending from the River to Oak Street) is internationally recognized as a world-renown destination. It is home to shops, restaurants, museums, hotels and several prestigious and historical buildings and attracts more than 22 million visitors annually!  Library of Congress Prints and Photographs Reproduction #LC-USZ62-36686   

 John Hancock Building (completed 1969), Wrigley Building (built 1920), Trump Tower (completed 2009)  

P&W is a Double Pentaward Winner!!

We are excited to announce that we’ve just won 2 design awards for our work with Fresh & Easy Neighborhood Market.   

 “A prestigious awards program dedicated exclusively to Packaging Design, judged and awarded by an international panel composed of 12 packaging design professionals”